About TOUCHE
TOUCHE has established itself as a prominent fashion brand with a unique approach to multi-channel retail. Operating through 4 distinct e-commerce channels and 7 marketplace platforms, they've built a truly global digital presence. Their physical presence includes 6 retail and 2 wholesale stores in Istanbul, creating a seamless omnichannel experience. Through strategic partnerships with major platforms like Zalando, Namshi, Zalora, and Faire, TOUCHE has successfully expanded its reach across Europe, the Middle East, and Southeast Asia, becoming the first Turkish clothing brand to showcase on America's largest B2B marketplace, Faire.
The Challenge
Before partnering with Parkpalet, TOUCHE faced several operational challenges:
- Managing complex inventory across multiple marketplaces and countries
- Coordinating fulfillment for different regions with varying delivery expectations
- Handling returns efficiently across multiple channels
Parkpalet's multi-channel fulfillment solution has transformed our operations. We've significantly reduced returns and expanded our reach across Europe while maintaining exceptional service quality.
The Solution
Parkpalet provided TOUCHE with a comprehensive solution that addressed all their challenges:
- Centralized inventory management across all channels
- Strategic warehouse network for efficient multi-country fulfillment
- Automated returns processing system
The Results
Through our partnership, TOUCHE achieved remarkable results:
- Reduced return rates by 17% through improved operations
- Decreased return-related support tickets by 70%
- Successfully expanded to 18 European countries
