About WUP
WUP was born from the collaboration of two sports and business enthusiasts, Tolga Ünal and Faruk Kar. Drawing from their experiences as athletes and professionals, they identified a gap in the market for high-quality sports nutrition products. Many athletes, including themselves, were relying on hard-to-find international brands for their performance, electrolyte, energy, and protein needs. This insight led to the creation of WUP, focusing primarily on meeting these specific nutritional demands.
The Challenge
Before partnering with Parkpalet, WUP faced several operational challenges:
- Managing inventory across multiple marketplaces efficiently
- Maintaining consistent delivery times across all channels
- Reducing shipping costs while expanding market reach
Parkpalet's multi-channel fulfillment solution has been a game-changer for us. We've not only reduced our shipping costs but also significantly improved our delivery times across all marketplaces.
The Solution
Parkpalet provided WUP with a comprehensive solution that addressed all their challenges:
- Unified inventory management across all marketplaces
- Automated order routing and processing
- Optimized carrier selection for each delivery
The Results
Through our partnership, WUP achieved remarkable results:
- Tripled their revenue through successful marketplace expansion
- Reduced per-order delivery costs by 36%
- Achieved a customer satisfaction score of 9.3/10
